Craig Elliott is a Market Reporter at Expana, where he tracks and analyzes pricing trends in the fruit and vegetable sector. He’s responsible for Expana’s proprietary pricing on a range of key commodities, including potatoes, juices, and IQF (Individually Quick Frozen) fruits and vegetables. Before stepping into his current reporting role, Craig was part of Expana’s editorial team, where he covered breaking news and wrote in-depth analyses on issues shaping the global food supply chain. His background in journalism gives him a sharp eye for emerging trends and the ability to connect the dots between market movements and broader industry dynamics.