With 21 years of professional experience, Seda Gumuspala is a seasoned expert in Strategic Procurement, Marketing, and Sales within multinational companies across diverse business areas in Istanbul, Milan, and the Netherlands. Known for an exceptional ability to lead cross-functional teams, negotiate contracts, develop long-term commodity strategies, and perform comprehensive cost analysis, Seda has made significant contributions in various prestigious roles.
Currently, Seda works as the Global Procurement Director at Unilever, managing 1.8 billion € annual spend on Soft Commodities for the largest ice cream company in the world. Seda`s leadership extends to managing a global team of 25 people, developing comprehensive category risk management programs, and creating strategic visions for complex and dynamic environments. Seda is also leading the Joint Buying Program with other FMCG companies across all Unilever BGs.
Prior to this, Seda was CPO at Coca-Cola Beverages in Istanbul, 5th biggest bother of Coca-Cola Company, managing direct and indirect procurement for 11 countries with a 3 billion € spend and leading a team of 100 people. Seda played a crucial role in developing and implementing group procurement strategies, ensuring sustainability, and fostering cross-functional collaboration to meet organizational goals.
In addition to procurement, Seda also worked as Head of Sales for Global Key Accounts at ThyssenKrupp Stainless in Milan, Seda managed global sales activities and negotiations for key accounts in consumer goods. Seda`s strategic acumen and focus on profitability analysis and customer satisfaction drove significant business growth.
Early in her career, Seda held significant roles at Erdemir, Arcelik/Beko, and Toyota Tsusho, in procurement, marketing, and supply chain management.
Seda’s extensive experience and strategic mindset makes a valuable asset in any organization, consistently delivering exceptional results and driving sustainable growth.