The animal protein market has experienced unprecedented challenges over the last few years, which is why it is crucial to bring in fresh perspectives and new ideas from the workforce.
Urner Barry by Expana recognizes industry up-and-comers be awarding its Rising Star Award annually at the Executive Conference- a key industry event for egg, poultry and red meat market leaders. This year at the 49th event, Urner Barry and sponsors Farm Credit will be awarding this honor to an industry newcomer making an impact with their hard work, innovation, dedication and willingness to learn.
In this exclusive interview, last year’s Rising Star Award recipient Victor Tarafa, Senior Purchasing Analyst for Quirch Foods, shares his journey and the importance of recognizing the emerging talent in our field. From the incredible impact this award had on his career to the qualities that make someone a standout candidate, Victor’s insights are sure to inspire you to nominate the next big star in the industry.
Don’t miss the chance to help a rising star shine – nominate your peer today at www.expanamarkets.com/events/executive-conference/rising-star/
[Expana] To start can you describe your career background and current role?
[Victor Tarafa] I am a Miami native and University of Florida alumni. Currently, I am a Senior Purchasing Analyst for Quirch Foods, focusing on the egg, fowl and turkey markets. I handle the buying for our domestic and export markets.
[Expana] Why do you think it’s important to highlight rising stars like you in our sector?
[Victor Tarafa] Highlighting rising stars in our field is essential because it recognizes hard work, innovation and dedication. It not only motivates individuals to keep striving for excellence but also inspires others to push boundaries and contribute fresh ideas. Celebrating emerging talent helps drive the industry forward, fosters collaboration and ensures a strong future with new leaders who bring fresh perspectives and energy.
[Expana] How did it feel when you won the Rising Star Award at last year’s Executive Conference?
[Victor Tarafa] I was completely shocked—I had no idea until my name was announced! It was a great honor, and it felt amazing to be recognized by my peers in the industry.
[Expana] What impact has winning this award had on your career or personal growth?
[Victor Tarafa] Winning the Rising Star Award has given me the opportunity to meet new industry colleagues and expand my network, strengthening my relationships with vendors and opening doors to new collaborations.
I’m also focused on continuing to grow both professionally and personally. I plan to build on the connections I’ve made, explore new opportunities within the industry, and take on challenges that push me to the next level. My goal is to keep learning, innovating and make a meaningful impact in my field.
[Expana] What qualities do you think make a great nominee for the Rising Star Award?
[Victor Tarafa] I think a great candidate for the Rising Star Award should be adaptable, have a strong work ethic and be professional.
Adaptability and a forward-thinking mindset are key in this dynamic industry. A Rising Star should embrace emerging trends, such as sustainability, animal welfare and technological advancements, integrating them into their work to benefit the industry. Strong communication skills and the ability to build meaningful relationships are equally important for driving progress and achieving shared goals.
The winner should exemplify a strong work ethic and unwavering professionalism. Dedication, reliability and a willingness to go above and beyond are key traits that set them apart. They consistently strive for excellence, take initiative and approach challenges with a problem-solving mindset. Professionalism is equally important, as it reflects their ability to collaborate, communicate effectively and uphold the highest standards in their work. Together, these qualities not only contribute to personal success but also drive the industry forward.
[Expana] Finally, what message would you like to share with anyone thinking of nominating a rising star for this year’s award?
[Victor Tarafa] If you know someone who is making an impact in your organization or the industry through their hard work, dedication and professionalism, I encourage you to nominate them for this year’s Rising Star Award. Recognizing emerging talent not only celebrates their achievements but also inspires others to strive for excellence. Your nomination could give someone the encouragement and recognition they deserve to continue making a difference in our field.
Do you know a rising star in the animal protein sector? The Executive Conference held by Expana’s Urner Barry will be giving out its third Rising Star Award sponsored by Farm Credit on May 6th at the Encore at the Wynn Hotel in Las Vegas.
This is your chance to nominate an individual who has demonstrated exceptional dedication, innovation and leadership early in their careers. Whether new in age or experience, these individuals have made a significant impact by embracing challenges, learning from industry veterans and driving progress in the industry.
To submit a nominee please visit: https://www.expanamarkets.com/events/executive-conference/rising-star/
For more information, agenda and tickets to the 49th annual Executive Conference please visit: https://www.expanamarkets.com/events/executive-conference/
Written by Luke Bailey
