Groupe Techna has entered a transformative phase in its corporate history. The company recently unveiled its CAP 2030 growth plan, targeting revenue of €140 million by 2030 based entirely on organic growth. The strategy builds on the company’s achievement of €100 million in revenue in 2025 and projects consistent annual growth of approximately 8%, in line with the 2020-2025 trajectory.
To enable the CAP 2030 strategy to move forward, this summer, Techna acquired a 35% stake held by CCPA for three decades.
Commenting on the buyback, Jean-Marc Pinsault, Director General of Techna, told Expana: “Techna has taken on a bigger dimension, and to be more independent from a shareholder perspective in the long term, this was a necessary step.”
The decision responded not only to Techna’s plan for independent management of its growth strategy, but also to its need to avoid conflicts of interest with CCPA in terms of international growth. Techna, however, maintains technical partnerships with CCPA via Kumulus and Euronutrition.
The newly independent company, now 100% employee-owned, has set a vision to become a global leader in precision nutrition. That recognition by customers as a trusted partner is at the core of this objective.
“The plan reflects continuity rather than radical transformation in Techna’s business model,” Pinsault said.
Industrial Expansion
Supporting the CAP 2030 growth strategy is a €20 million investment plan through 2030. €8 million will be invested over the next 20 years in the Malville factory, where production will increase from 25,000 tons in 2025 to 45,000 tons in 2028.
Pinsault explained the rationale: “We’re at full capacity today and we need to modernize in Malville … This investment responds to evolving customer requirements rather than short-term return considerations.”
Another €8 million will support Techna’s overall French operations, including digitalization and enhanced data capacities for nutritional advice, as well as plans to build Techna’s new headquarters in the Nantes area and further invest in its Chateauneuf-sur-Sarthe offices. A further €4 million will be invested in international subsidiaries, ensuring expansion capabilities match ambitions across priority markets.
International Market Growth
The CAP 2030 plan rests on several foundational pillars, with international expansion serving as the most critical element. Techna projects that its international business will represent 60% of revenue by 2030, rising from approximately 50% in 2025, with France representing the remaining 40%. International markets will drive 85% of the projected €40 million revenue increase between 2025 and 2030.
The focus on international markets responds to compelling demand trends, Pinsault said. By 2030, the Food and Agriculture Organization (FAO) projects global meat consumption will rise 14% and dairy consumption will climb 22%. However, production sectors face mounting challenges.
Multi-species health crises, extreme weather events, geopolitical tensions affecting trade, raw material price volatility, and growing regulatory pressure to reduce antibiotic use have created a complex operating environment. The multiplication of animal disease outbreaks globally over the past 10 to 15 years and climate-related challenges have underscored supply chain vulnerability. For Pinsault, these challenges also offer opportunities for precision nutrition and high value premixes and more sophisticated technical products.
Techna currently exports its solutions to more than 50 countries in addition to its existing subsidiary operations. A key element of CAP 2030 involves major acceleration in export business outside subsidiaries between 2025 and 2030, supported by expanded presence in nine priority markets developed through partnerships with local players.
The international markets targeted by Techna fall into two categories. Firstly, mature markets, including Eastern Europe, which are no longer seeking significant product volumes but demand precision nutrition solutions addressing an increased uptick in animal welfare and environmental scrutiny. And, secondly, emerging markets, which represent longer-term growth opportunities as middle-class income rises and animal protein consumption increases.
Local-Partner Model
The preference for a local-partner model reflects the technical realities of animal nutrition, Pinsault argued.
“In animal nutrition, there is no one-size-fits-all formula. Feed must be adapted to locally available raw materials, climatic conditions, local genetics and farming practices,” he said.
According to Pinsault, this necessity drives Techna’s deployment model, emphasizing local nutritionists and formulators who develop solutions tailored to regional customer needs. This approach also enables the company to act as an alternative to major players who can be associated with prioritizing volume over technical precision.
Techna predicts global premix consumption will rise approximately 5% per year on average, while consumption of more technical products will increase 5% to 10% annually between 2025 and 2030. This divergence reflects Techna’s pivot toward higher-value, specialized offerings. Pinsault expressed confidence in this trajectory: “If we respond to the need for more local services and technical and tailored expertise requirements to cater to the issues encountered at local level, our focus will be rewarded.”
And, while CAP 2030 focuses on organic growth, Techna is not precluding external growth opportunities. The company is conducting a strategic reflection around potential acquisitions, which could complement organic expansion to consolidate and accelerate global positions. However, no merger and acquisition projects currently exist in the pipeline, Pinsault said. The immediate focus remains on increasing capabilities and preparing infrastructure for potential external growth needs beyond 2030.
Geopolitics and Volatility
However, as the company continues to grow its international presence, it is well aware of the geopolitical pressures and risks that can go together with such ambitions. Pinsault admitted that geopolitical developments have already affected Techna’s operations internationally and domestically.
The Middle East crisis created challenges, particularly affecting Techna’s local partners, he said. “We saw a direct impact on our activities in the Middle East with some clients halting orders. This was the case for one of our partners in Kuwait who had to stop activities. We also saw a delay in development in Saudi Arabia,” Pinsault explained. “Activity is picking up again but slowly.”
Supply chain disruptions have proven more consequential than freight costs alone, he added. While transport costs remain a smaller part of overall premix manufacture cost, delays in shipments and alternative routing needs have created operational complexity. Pinsault noted an impact of fuel costs on Techna’s Natual business in France, which distributes natural supplements directly to farms.
In response to such tensions, Techna has strengthened its sourcing unit to better anticipate volatility and diversify supply sources in the last few years. Enhanced risk management processes have become central to operations, Pinsault said, and the company has adopted well-timed protection strategies to avoid cost spikes while offering customers more stability.
French Innovation and Data
International growth is a priority, but France will remain Techna’s technical and innovation base.
The company’s revenue in France is projected to grow 23% between 2025 and 2030, underscoring Techna’s commitment to the home market, Pinsault said.
Techna has estimated that its solutions are used in 59% of all French-made rabbit feed, 24% of ruminant feed, 22% of poultry feed, and 13% of swine feed.
Market shares for layers and pigs remain under 15%, a range where significant gains appear accessible, according to Pinsault. And, in his view, automation and robotization of farms are expected to help increase ruminant feed consumption despite the ongoing French livestock herd reduction. Moreover, Techna is pursuing an innovative solution in the cattle space.
Leveraging scientific partnerships with various European universities, the company is developing a natural nutrition solution designed to be incorporated directly into feed that aims to reduce ruminant methane emissions by 10% while contributing to improved performance and maintaining the technical and economic balance of livestock operations. A product launch is scheduled for 2027.
The company’s approach to data collection also represents a critical evolution within its precision nutrition strategy.
Pinsault noted its transformative potential: “We are opening new innovation perspectives in precision nutrition thanks to livestock data collected in real time, and no longer solely experimental farm data.”
This shift from experimental farm data to real-time monitoring enables Techna to better understand animal-environment relationships. Pinsault explained: “We must exploit the animal’s potential in its environment, as it is, without erasing the uncertainties of the environment.”
“This is what is at stake when it comes to data collection,” he said, referring again to CAP 2030.
Image source: Groupe Techna (The Malville factory)
Written by Simon Duke
