The total customs value of fruit and vegetable imports stands at $54.03 billion, based on the reported 2024 import figures. However, following the announcement of US reciprocal tariffs on April 2, 2025, the overall cost of these fruit and vegetable imports is expected to rise considerably. The application of these tariffs will result in an increase in the final adjusted customs value, as certain countries will see their import costs surge due to higher tariff rates. While some nations may experience only a marginal impact, others—particularly those facing substantial tariff percentages—will undergo significant cost increases.
China faces a 34% tariff, adding $466.9 million to its import cost, raising its total customs value from $1.37 billion to $1.84 billion. Vietnam will see a reciprocal tariff at 46%, with an increase of $690.3 million, bringing its total from $1.5 billion to $2.19 billion. Guatemala, Chile, and Peru, all subject to a 10% tariff, will see their import costs rise by $187.6 million, $164 million, and $169 million, respectively. Canada and Mexico, under the US-Mexico-Canada Agreement (USMCA), will continue to trade freely without additional tariffs on qualifying goods, maintaining their competitive pricing in the US market.
Source: USITC
These tariff-induced increases could drive up prices for consumers and impact sourcing strategies for US importers. With North and South America continuing to be major suppliers, the varying tariff levels will likely influence trade relationships, potentially shifting supply chains as producers seek cost-effective alternatives.
If you need more information on tariffs, how they could impact your business and how to respond to upcoming changes, sign up to our weekly Tariff Talks rundown.
