Strawberry prices today
Few crops are watched as closely as strawberries. Expana’s coverage spans US terminal markets, Mexican individually quick frozen (IQF) processing grades, and wholesale benchmarks across Brazil, South Africa, Turkey, Germany, Poland, Hungary, France, Ukraine, Egypt and Australia, giving buyers a read on one of the most actively traded fresh produce categories.
Use Expana to track current strawberry prices, compare origins, and build a more confident view of future pricing risk.
Strawberry price chart
| Date | Price (USD/lb) | MoM % | QoQ % | YoY |
|---|---|---|---|---|
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Unlock our strawberry prices and future forecasts.
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| 1.2 | ↑ 6.2% | ↑ 6.2% | — | |
| 1.13 | ↑ 2.7% | ↑ 4.6% | — | |
| 1.1 | ↓ 2.7% | ↓ 6.8% | — | |
| 1.13 | ↑ 4.6% | ↓ 4.2% | — | |
| 1.08 | ↓ 8.5% | ↓ 8.5% | — | |
| 1.18 | → 0.0% | — | — | |
| 1.18 | → 0.0% | — | — | |
| 1.18 | — | — | — | |
Expana: the independent source for strawberry pricing and forecasting
Our strawberry assessments span more than a dozen countries and both fresh and frozen grades, produced by specialist reporters and grounded in market indications rather than modelled from second-hand data. That breadth means a benchmark close to wherever your supply or demand sits.
Strawberry coverage is led by Holly Bianchi, Market Reporter, Fruit & Vegetables. Explore related coverage on our fruit prices and blackberry prices pages.
Global strawberry benchmarks
Wholesale and terminal market coverage across the US, Brazil, South Africa, Turkey, Germany, Poland, Hungary, France, Ukraine, Egypt and Australia.
Forward price forecasts
Expana IQ Forecasts, grounded in US, Brazilian, South African, Turkish, German and Australian markets, projecting strawberry prices out to 18 months.
Mexican IQF processing grade
Medium-size individually quick frozen strawberries priced EXW Mexico.
Seasonal tracking
Monitoring the harvest windows that shape strawberry supply across hemispheres.
Price history and trend data
Price history with month-on-month, quarter-on-quarter and year-on-year change.
Market commentary
AI-generated commentary explaining what is moving strawberry prices.
Our strawberry intelligence includes:
Strawberry price forecast
Strawberry prices move quickly with weather, harvest timing and demand, given how perishable the crop is. Expana’s strawberry forecasts, grounded in US, Brazilian, South African, Turkish, German and Australian markets, show where prices may move next.
- Forward price projections for strawberries across six core forecast markets, out to 18 months.
- Model-based forecasting capturing short-term momentum and the longer-term trend.
- Historical benchmarks across Poland, Hungary, France, Ukraine and Egypt for wider context.
- Mexican IQF processing-grade benchmark for food manufacturers.
- Seasonal patterns tied to each origin’s harvest calendar.
- AI-generated commentary explaining the drivers behind each forecast.
Forecast methodology last reviewed: October 2026.
Our strawberry forecasting methodology
Expana IQ Forecasts are automated, model-generated price projections built entirely through quantitative methods. We maintain a suite of statistical and machine-learning models and select, for each commodity, the approach that best fits that market’s behaviour.
- Short-term price movements
We track recent price action to capture momentum and near-term direction. - Longer-term directional trend
We identify structural shifts in strawberry prices over time, beyond day-to-day noise. - Seasonality
We capture recurring calendar-driven patterns, such as the harvest peaks that shift by hemisphere and origin through the year.
Where relevant, additional external drivers with a demonstrated relationship to price behaviour are also incorporated. Every forecast carries written commentary explaining the outlook in plain language.
Looking for full insights on the strawberry market? Get a demo today.
Latest strawberry news and insights
Analysis created and curated by our fruit experts.
Strawberry Market FAQs
What drives strawberry prices?
Strawberry prices move with weather during flowering and ripening, harvest timing and demand, and can shift quickly given how perishable the crop is. Supply from different hemispheres overlaps at points in the year, which also shapes pricing.
Why does Expana cover so many strawberry origins?
Strawberries are grown and traded globally, with production shifting by season across more than a dozen countries. Covering this many origins gives buyers a benchmark wherever their supply sits.
What strawberry grades does Expana cover?
Expana covers US terminal market prices, wholesale benchmarks across Brazil, South Africa, Turkey, Germany, Poland, Hungary, France, Ukraine, Egypt and Australia, and a Mexican individually quick frozen (IQF) medium-size processing grade. The forecast itself is grounded in the US, Brazilian, South African, Turkish, German and Australian markets.
What is an Expana IQ Forecast?
An Expana IQ Forecast is an automated, model-generated price projection built from historical price patterns, including short-term movements, longer-term trend and seasonality, with AI-generated commentary explaining the outlook.
What is the strawberry price forecast?
A strawberry price forecast is a forward-looking view of how prices may develop over a set period, weighing supply, demand and seasonality. Expana’s IQ forecast projects strawberry prices out to 18 months with high and low target bands.
Essential intelligence for industry professionals
Expana delivers essential intelligence to industry professionals across strawberry markets, ensuring business leaders stay informed about the latest prices and industry trends, enabling them to effectively navigate disruptions, manage prices, and deliver value to their customers.