Atlantic Grupa

Atlantic Grupa used its suppliers and various sources of information such as newspapers and data providers to find out what was going on in the commodity market. The main problem with these sources was that they did not monitor commodity markets from the buyer’s perspective and the insights into commodity markets were too general. Another challenge was that some of the available sources were not fully objective or independent, which could make the information provided by the sources questionable or untrustworthy. As a company that is extremely exposed to commodity volatility due to its production materials portfolio, Atlantic Grupa has to, not only minimize the risk of commodity price increases but also, use the commodity markets’ volatility as the source of its competitive advantage.

The service provides Atlantic Grupa with all required analyses and clear hedging recommendations which enables the company to make data-driven decisions. The service has become an indispensable tool and source of information for every Category Manager and Buyer of Atlantic Grupa. Every new subsidiary gets access to the service right after being acquired by This secures a unified view of commodities among the employees, adding further value to the business.

The service has helped align procurement across the company and streamline the budgeting process. It has become an indispensable tool for every Category Manager or Buyer of Atlantic Grupa, which has strengthened Atlantic Grupa’s position among suppliers and internal stakeholders substantially.